Established in 1990, Azura is the largest and oldest technology partner for the UK franchise sector. With origins as a bespoke software provider specialising in mobile workforce solutions, we’ve long since been exclusively focused on supporting franchisors and their networks.

Our franchise management software was released in 2007. We’ve continually developed it, evolving with the changing needs of franchisors, and now work with more than 40 franchise networks.

Simon Pullum, our founder is well-known throughout the franchise sector and are regulars at industry events. Under his leadership Azura has thrived.

Simon originally brought in Mark Scott as Operations Director in June 2021 to assist in the further development of the business and he became Managing Director and Simon becoming Chairman in May 2022. Prior to this role Mark spent 39 years at NatWest, 23 of them in their franchise team, including heading the team. He has extensive knowledge of the franchise sector and is also very well known.

In November 2021 we were acquired by Franchise Brands plc, an AIM-listed multi-brand franchisor. Their expertise and experience in successfully growing high-quality businesses helps us in our next stages of our development.

We remain proud to be part of the thriving, close-knit franchise community and are passionate about helping franchisors and franchisees deliver the best possible results from their business.

With clients ranging from those just starting their journey into franchising their businesses, through to some of the biggest names in the industry, our solutions are tailored to each franchisor’s exact needs.

We’d love to help you too – please contact us below to discuss how we can support your growth.


Simon Pullum


A software developer for more than three decades, Simon’s been a franchising mainstay for almost as long – but you’ll find nothing old-fashioned here, except for exceptional service. A regular contributor at franchising’s biggest events, he’s grown Azura from a one-man band to the franchise technology firm behind dozens of networks.

Mark Scott

Managing Director

An experienced franchise individual with over 25years’ experience, initially in the NatWest franchise team and now at Azura. He has worked with franchise networks at all stages of their development from new starts to long established international brands, which links well with our client base. He has supported many franchisors over that time to grow from humble beginnings to becoming one of the best known in the industry. He brings that experience to help franchisors find a suitable technology solution to their business.

Paul Alexander

Development Manager

Paul joined us in May 2021 bringing a wealth of experience in building and managing customer facing web based systems.  He looks after the development of all our projects, including overviewing that of Franchise Brands plc and new technologies.

Ryan McFadyen

Project Manager

Ryan joined us in March 2022 as one of our software developers.  Having dealt with customers directly before joining Azura we identified his potential shortly after and was promoted to become our customer Project Manager in July 2022, looking after our non Franchise Brands clients.  He regularly receives very positive feedback on the support he provides to our customers.

Get in touch

For more information, free helpful advice or to book a demonstration please call our office on 01206 233840, email info@azura.co.uk or complete the contact form.