Established in 1990, Azura is the largest and oldest technology partner for the UK franchise sector. With origins as a bespoke software provider specialising in mobile workforce solutions, we’ve long since been exclusively focused on supporting franchisors and their networks.

Our franchise management software was first released in 2007. We’ve continually developed it, evolving with the changing needs of franchisors, and now work with more than 50 franchise networks.

Simon Pullum, our founder and Chairman, is well-known throughout the franchise sector and a regular at industry events. Under his leadership, Azura has thrived. 

Simon strengthened the management in 2021 by bringing in Mark Scott, initially as Operations Director but now Managing Director to assist in the further development of the business. Prior to this role he spent 39 years at NatWest, 23 of them in their franchise team, including heading the team. He has extensive knowledge of the franchise sector and is also very well known.

In November 2021 we were acquired by Franchise Brands plc, a multi-brand franchisor. Their clear expertise and experience in successfully growing high-quality businesses has already helped us greatly since.  We continue to be excited about building on our success as part of a larger, publicly quoted group.

We remain proud to be part of the thriving, close-knit franchise community and are passionate about helping franchisors and franchisees deliver the best possible results from their business.

With clients ranging from those just starting their journey by franchising their businesses, through to some of the biggest names in the industry, our solutions are tailored to each franchisor’s exact needs.  However, technology never stands still and so their Azura systems continue to evolve as their businesses do.

We’d love to help you too – please contact us below to discuss how we can support your growth.


Simon Pullum


A software developer for more than three decades, Simon’s been a franchising mainstay for almost as long – but you’ll find nothing old-fashioned here, except for exceptional service. A regular contributor at franchising’s biggest events, he’s grown Azura from a one-man band to the franchise technology firm it is today.

Mark Scott

Managing Director

An experienced franchise individual with over 25 years’ experience. He has worked with franchise networks at all stages of their development from new starts to long established international brands. He has supported many franchisors over that time to grow from humble beginnings to becoming one of the best known in the industry and is known. He brings that experience to help franchisors find a suitable technology solution to their business.

Paul Alexander

Development Manager

Paul joined us in May 2021 bringing a wealth of experience in building and managing customer facing web based systems.  In 2023 he was promoted to Development Manager and now oversees all the development across our customer base



Call us now on or email info@azura.co.uk 01206 233840 to find out more about how we can support you 

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